I don’t fly JetBlue, but I just added them to my following list.
Here’s a great example of how a company can use Twitter to do just about everything including…
…answer inane questions - FAA approved child safety seats can be used in the window seat only. More details on our policy here: http://is.gd/3N4Q
…be helpful in a pinch - There are kiosks for self check-in at SFO - though they’re shared with other airlines and don’t look like our standard ones.
…promote a new service - JetBlue has landed on eBay! We wanted to try something different. We’re auctioning off some great packages on eBay http://jetblue.com/ebay/
…address a serious PR issue in real time - the evacuation at JFK was just a precaution. The objects were merely paper weights

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