Special deals

Here’s another example of how a company uses Twitter as a promotional tool.

MarketingProfs writer Mack Collier points out that it might be a good idea to set aside an account that alerts customers to specials or deals that you are running and uses Dell as an example.

If you follow Dell Outlet on Twitter, you will hear about Dell’s most recent offerings. The approach is completely opt-in, if you don’t want to be advertised to, simply don’t follow that account on Twitter.

According to Collier, Dell opened a Twitter account for Dell Outlet in June 2007 and claims that the account has led to over $500,000 in sales so far. And as of September 2008, the account had over 1,800 followers.