If you were a product manager for a big pharma company like Pfizer, how would you use Twitter?
PR Squared’s Todd Defren took on that challenge and lays out a reasonable approach that could serve as a good starting point for almost any product manager - B2C or B2B.
The interesting part about Todd’s piece is the reaction that he got - see all of the comments for some well thought out pros and cons for using Twitter as a marketing tool.
How does Pfizer actually use Social Media tools? Check out the video of the presentation at the Enterprise 2.0 Conference of Simon Revell, Manager of Enterprise 2.0 Technology Development, Pfizer Ltd
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