Twitter for business 101

Looking for a snappy, well written and downloadable PDF on how to get started with Twitter?

Check out the mini-white paper written by John Jantsch of Duct Tape Marketing.

Jantsch does a nice job of starting at the beginning - “What is Twitter?”, walks you through how to sign up and then gives several examples of how to use it and, importantly, how not to use it.

Money quote:

“One of most important and frequently underutilized objectives for twitter is as a way to monitor your brand and reputation. Anytime anything is being said about your company, products, people, or services you can track it and respond instantly.”