I added the Company Buzz application to LinkedIn yesterday and have been underwhelmed by the results. Company Buzz is the in-house utility that captures twitter traffic about your current and former employers.
The LinkedIn folks made a good effort to try and add some value to the twitter feed. For example, they include a list of the top 5 buzz words with a link that will filter the appropriate updates.
To test this feature, I pulled up the company buzz for my former employer P&G and noticed that the number one buzz word is innovation (and well ahead of culture and toothpaste!). Clicking on innovation filtered the tweets to these 5:
P&G + Innovation
Another feature is the trends graph which gives you a visual picture of how many mentions your company is getting each day. I tried this with another former employer, the Navy, and got these results:
Navy
LinkedIn also gives you the ability to add additional topics and edit the key words for your list of companies.
My frustration was with the latency of the updates. When I logged in tonight, the most recent tweet for P&G was 3 days ago according to LinkedIn. However, when I go to twitter search and check on P&G, I’m finding a dozen tweets in just the past couple of hours.
search.twitter
If you are looking for trends over days or weeks, latency isn’t really an issue. However, to be a true twitter application, LinkedIn needs to fix the feed timing.
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